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12 Traits of Successful Landing Page Design By Stephen Wood (c) 2012 Follow SiteProNews on:              There are landing pages and then there are landing pages - some succeed, some don't. What differentiates yours from the ones that don't? It's simple - your landing page is meant for your visitor, who is your potential buyer. If your landing page is not designed to lure, captivate and retain this visitor's interest for long enough to make a commitment, then it's no good. 1. Simplicity Improve the User Experience of Your Website with Monitis! You have about 5 to 6 seconds in which you either grab your customer's attention, or lose him or her forever. Keep your design simple by getting rid of unnecessary links, Ads, copy, design and navigational elements. Retain plenty of white space into the area which you want to be noticed first - your main offér and your CTA (Call To Action). 2. Smooth User Experience Ensure fast load speeds; test all your transactional processes to know exactly what your customer will experience. If you find any hitch or slowdown in the information and payment processing and order fulfillment aspects, you need to fix them immediately. Use different, geographically displayed payment gateways to enable quicker transactions. .... Continue Reading at SiteProNews

	Stoking the Flames - What Campfires Can Teach Us About Viral Marketing By Vince Ginsburg (c) 2012 Fire is a funny thing. Trying to start a campfire or a grill can seem like such a chore. There are right ways and wrong ways; certain techniques to employ and a fair deal of effort and patience. And yet, so much as stare too hard at a forest in the dry season and it seems a wildfire spontaneously catches.… Read More
	Do Bad Manners and Facebook Go Hand-In-Hand? By SPN Staff Writers (c) 2012 Does using Facebook make us bolder, perhaps ruder, than we are in person? Absolutely, says Keith Wilcox, an assistant professor of marketing at Columbia University's Business School, and co-author of a study about Facebook behavior. The soon-to-be-published study by professors at Columbia University and the University of Pittsburgh… Read More
	Technology News Briefs - Oct. 5, 2012 By SPN Staff Writers (c) 2012 Yahoo Again Offering Contextual Ads - Yahoo is once again serving contextual ads on third-party sites through a new partnership with Media.net. Publishers can use the Media.net platform to produce and modify ad units exhibiting pertinent text ads from across the Yahoo Bing Network - the new name for the merged… Read More

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