Showing posts with label SEO/SEM. Show all posts
Showing posts with label SEO/SEM. Show all posts

Saturday, October 20, 2012

Some Simple Tips on How to Optimize Alt Texts by: 180fusion.com


SEO with Text
 One area where web designers and search engine optimization (SEO) professionals usually butt heads is over the use of images as text instead of actual plain text, usually done in the navigation or other important elements of a website. This can cripple an SEO implementation by limiting the effectiveness of elements that could have been textually based, as text is much more effective for interlinking. This is just one area where image alt text can be very useful.

Alt text — which are found in the “alt” portion of image tag — allows you to add a short descriptor of the image, whether it’s a photograph, a navigational element or some other useful image or graphic. Alt text allows you to describe to users who hover their mouse over an image what they’re seeing, but for SEO, Services, it also gives the search engine more information than the image’s file name might. Optimizing image alt text is a part of any effective on-site SEO campaign, and in this article, we’ll give you some tips on how to optimize alt texts to make them more useful and effective.

First, if there is text in your image, make sure your alt text matches it precisely. If it’s a one-word image such as menu item, for example, you would include this word in your alt text, as well as possibly a short description of the menu item. This gives the search engine some idea as to what that element is all about.

Secondly, for pictures and other descriptive images, you want at most a sentence describing what users can see in that picture, and again, it has to match what the picture actually is. Google’s crawlers can’t see images, but humans can, and if one of Google’s engineers see that you’re filling your image alt tags with irrelevant information, it could raise red flags.

Finally, not every image has to have an alt text in it. You wouldn’t add alt text to transparent spacer images used to align other elements of a page together, for example, but you would add alt text to all important and relevant images on a page. Alt text doesn’t carry the weight of actual readable text in the eyes of the search engines, but it’s better having it than not.
About The Author
Brian Rubin, provides Professional SEO and Smo Services.
The author invites you to visit:
http://www.180fusion.com
Content Provider:-http://www.articlecity.com

Overview of iPhone Application Development by: InnovativeJK


I phone development
IPhone is a smart phone designed and created by Apple Inc. that has an iPod, a tablet Personal Computer, a digital camera and a mobile phone features embedded in it. At present, among all the effective mobile phones in the technological world, the name of Apple iPhone comes on top.

With impressive features and functionality, the Apple iPhone has emerged as a boon in the world of communication. The iPhone has features like digital multimedia or media player, touch screen, a digital camera, Internet browsing, more internal hard-drive, networking capabilities and so on.

Within an extremely short time, the iPhone software or application development market has expanded a lot. There are various companies, which hire iPhone application developers to provide the iPhone software development applications or services to their clients. Also, the mobile and website developers are creating the iPhone enabled applications and websites as a part of iPhone application development.

The various advantages of developing iPhone applications or Apps are:

Keeps the customers up-to-date with the latest technologies.

The iPhone Apps Provides a large number of value added services to its customers.

Helps in promoting the businesses all over the world, thereby boosting up the product's sales.

The iPhone Apps involves potential prospects into the business in a persuasive way for its consumers.

Provides back the investments with greater returns and high ROI.

Enable to watch movies and listen radio

Game players can play various games of their choice like puzzles, quizzes, war games, racing games and a lot more.

The iPhone Apps customers can access their customized application on the web and manage remote work with the help of iPhone Apps.

The iPhone Apps users can get the latest news with news applications.

The User of iPhone can access travel related information while traveling, weather related information and sports updates.

Moreover, socializing is also possible with iPhone's social media applications.

Thus, in brief iPhone application development is beneficial for both its developers and users.
About The Author
Interworld Commnet is one of the leading web & mobile application development company that provides web and mobile solutions to its clients, at cost effective prices.
The author invites you to visit:
http://www.innovativepeople.com
Content Provider:-http://www.articlecity.com

Sunday, October 14, 2012

20 Best Apps : Must-Haves for Everyone With an iPad or iPhone | SaveDelete


20 Best Apps : Must-Haves for Everyone With an iPad or iPhone | SaveDelete


Posted: 11 Oct 2012 10:10 PM PDT
We see a lot of iPad and iPhone apps here. Some of them we try for a bit, check out what they have to offer and then discard. Other apps hang around a little longer; those are the ones we actually decide to review. Then there are the apps that really stick, the apps we use day in and day out, year after year. Those aren't necessarily the apps that earn the highest rating, however. Sometimes it takes a while for an app to grow on you.

So, we came up with the following list of  20 terrific apps (most of them optimized for the iPad, with one that's definitely best on the iPhone alone). You've no doubt heard of all of these apps before. But do you have them installed? Are you using them? If not, we'll tell you what we'd tell our family and friends: these are the apps we really use, the ones we think everyone should have.

Books

1. Kindle : The iPad has changed the way we read. I spend as much (if not more) time reading news, lon-form journalism, and books on the tablet as i do on paper. But the free kindle iPad app has changed not only my reading habits but also my buying habits. The best part is the text is searchable, i can find the information i need quickly. Because it's so portable, i can reach that information whenever and whever i want. That's not to ay the app is perfect: The labels on its bookmarks are marvels of obscurityl i use notes instead. Search results are equally hard to parse. And sure i could use iBooks just as well but Apple can't yet match Amazon's selection. Yes i could export Amazon books to ePub format and then import them to iBooks. But Apple's app isn't any better than Amazon's so why?
I know plenty of people who have abandoned paper and do all of their book reading on kindle (in one form or another.) 'm not there yet, but like any really good app, Kindle can do as much as you need it to. And for me, it does that very nicely.

Entertainment

2. IMDB : The internet movie database is older than the web itself. It began as the Usenet group rec.arts.movies, where zealous film buffs complied a searchable list of movie credits. From there it evolved into the massive website it is today, containing listing for more than 2 million movies and television shows and more than 4 million actors, directors, and crew members. After all those mutations, the database may have found its perfect form on the free IMDB iPad app.
3. Netflix : I purchased my first iPad for two reasons: to sketch on it, and to watch seasons of my favorite TV shows. It was made possible by the free Netflix app which allows you to view any item in the company's Watch instantly catalog on your iPad (or, if you must your iPhone ). Although the app isn't quite as full-featured as the Netflix website, it still offers more than enough to keep you satisfied. You can search the catalog by little or genre, rate films and TV shows you've seen, add a movie to your Queue, and of course watch TV series and movies until you eyes cross. App works on Wi-Fi or 3G so you can stream everything to almost anywhere; and if you want to watch Netflix on the big screen, you can use Airplay Mirroring.

FINANCE

4. Mint : My third-grade teacher ran a competetion to help us leatn about managing finances: We each received $100 in school buks, along with ouur every own checkbook, we could earn more by doing homework or partipating in activites. With those bucks we could buy things such as half-hour of reading time, an hour for art, or an extra bathroom break. But all that came at a price. We had to prove that our checkbooks were balanced before we could spend a dime.
Today, the notion of balancing a checkbook seems as archaic as an hour of art class in public school. That dosen't stop Mint.com from trying to help users make sense of their finances. The free online services offer a breakdown of my spending and saving across any account i've lined with it. I can see exactly how much i've been spending on a monthly basis, set and adjust budgets, and track my money habits, Mint intelligently categorizes most transactions  though i can manually rename and categorize line items as well as enter cash transactions that may not be represented online. This free Mint.com app is the perfect companion to the site. Like so many other iOS essentials, it's handy because it's there when i need it most-such as when i'm about to purchase something and want to know whether i can afford that item. the app also makes managing finances a lot less painful; if you can do it from the comfort of your backyard hammock, you're much likelier to do it in the first place.

MUSIC

5. Pandora Radio : Anyone who hasn't been in a decade long sleep knows that Pandora is one of the most popular- and one of the best- music streaming services. Sign up for a free account, enter any artist, song, or composer, and Pandora creates a "station" of music that it believes complements your choice. It's a brilliant idea, and the free Pandora iPad app is nearly as brilliant.
On the app's screen are all the basic Pandora controls i'm accustomed to namely  Play, Skip, and Thumbs ip and Thumbs down. With my stations listed on the left side, it's easy to select the station I want to listen to. I can just as quickly add new artists, songs, or composers to the list, merely by tapping in the appropriate field. But wait, there's more: When i'm listening to a track, Pandora offers an extensive biography about the currently playing artist. Better yet, the app maintains a history of the tracks i've listed to – a most welcome connivence when i hear something i like but the next track starts playing before i can discover who the previous artist was. and much much more.

NEWS

6. Instapaper : Save web pages for later offline reading, optimized for readability on your iPhone or iPod touch's screen. Featured by Apple and critically acclaimed by top blogs, newspapers, and magazines! Great for long articles and blog posts that you find during the day and would like to read, but don't have the time when you find them. Save with Instapaper, then read later when you're commuting, in a meeting, or waiting in line. Need something to read? You can browse articles that your friends posted on Facebook, Twitter, or Tumblr. Or browse the Editor's Picks, curated by hand from the Instapaper community's most-saved stories.
7. Clear : Life is messy. Keep it together with Clear, an amazing new app for list-keeping that is unbelievably simple, quick and satisfying to use.
"Clear's interface is elegant and clever…" — The New York Times
"Clear is quick, simple, intuitive, and perfect for busy people" — Gizmodo
"If you're regularly turning to a simple to-do list app… Clear is definitely going to wow you." — TechCrunch
Clear is designed with simplicity and flexibility in mind and works great with any list you throw at it!
8. Reeder :

PRODUCTIVITY

9. Dropbox :
10. Elements :
11. Evernote :
12. GoodReader
13. Pcal RPN Calculator

REFERENCE

14. Google Search

SOCIAL NETWORKING

15. Facebook
16. TweetBot
17. Yelp

UTILITIES

18. 1Password Pro :
19. Screens

WEATHER

20. Dark Sky

Wednesday, October 3, 2012

How To Use a WordPress Blog To Enhance Traffic To Your Website by: Prashant Kumar

How To Use a WordPress Blog To Enhance Traffic To Your Website
 by: Prashant Kumar


WordPress blog can be installed easily in any website and it can be used to drive traffic by writing useful posts that contain relevant information and relevant business key phrases. As we use a blog in our websites to update our prospective and existing customers about our products and services, we can also use it strategically to enhance traffic to our websites.

WordPress blog is very easy to install in your website. You or your web designer can customize it as per your specific needs. The WordPress admin interface is so handy to use that it hardly takes few minutes to write and publish a new post. But it is important to know how to use your blog for search engine optimization and to drive traffic to your website.

Four important things you need to show on your blog are recent posts, archives, categories and comments. Every new post you generate through the WordPress admin must be done strategically as search engines consider it as a new page on your website with a distinct link. Hence, it is vital to understand the importance of the title you select for your blog post. You can easily customize the titles of the posts in WordPress blog in a way that only title comes in the new post link and not the date or category of posts. You can even include business key phrases in the title of the post. For this, you must write a post that contains useful information on the services or products you want to promote. Title must be selected accordingly.

As it is not easy to update content on your website regularly, writing new posts serve that purpose. You can target new keywords through the blog posts. What you need to do is to write relevant content including these keywords and link them with the appropriate page of the website. It serves dual purpose. First, you help your customers to know more about the services you provide and second, you make search engines to see the appropriate interlinking with targeted keywords on your website. You can also target long tail keywords through blog posts as it is not easy to target these keywords through main pages of your website. This way you can drive traffic to your website through WordPress blog.

Try a WordPress blog to drive traffic to your website through strategic writing in your posts and to keep your targeted customers updated through relevant information about your products and services.
About The Author
Prashant Kumar is Project Coordinator at E-Definers Technology. E-Definers Technology is a leading web designing company in Delhi and it possesses expert web designers in Delhi, India.
The author invites you to visit:
http://edtech.in

Content Provider:- http://www.articlecity.com
Content Publisher:- www.accelerateinfotech.com

Thursday, September 27, 2012

The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know by: John Moorehead

The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know
 by: John Moorehead



It's official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and in addition to a broad extent low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer.

If you read our recent article: "Google Moving Against Content Farms- What Does This Mean for SEO?" You probably were already on the look-out for the coming algorithm change. Now that the algorithm has taken effect, the SEO/SEM community definitely knows a little bit more about it, however there are still a few things that require more research and information.

Who Was Targeted by the Farmer Algorithm?

This algorithm change which took effect since late February is said to have affected between 11% and 12% of the search queries in the United States. As of the moment, it is not sure when the algorithm will affect other regions in the world.

Some of the major website properties that were affected included article distribution sites, aggregated content sites (those sites that republish original content from others), sites that mostly sell products with little or no content associated with them, and in general sites that don't have unique or high quality content. Generally speaking, if a website's goal is to monetize content that is not original or high quality, then it is likely that the site has been targeted by Google.

Who Has Benefited from the Farmer Algorithm?

Generally speaking, those sites that have or will benefit from this algorithm will be sites that create unique, high quality content. Obviously, white hat SEO always included creating high quality, unique content as a prerequisite for obtaining long term quality results, this fact hasn't changed.

Tips for SEO/SEM to Avoid the Wrath of Farmer

If you noticed a sudden drop in the Search engine result pages or if you want to avoid a sudden drop in the future, here are some tips that should help you avoid the raft of the Farmer algorithm.

Make sure that the vast majority of content that you post on your website is unique and original. Obviously, you may have to post product descriptions or technical specs that come from a manufacturer, however when possible, create original and unique content in addition to this republished content.

Consider using the Original Source meta tag from Google: meta name="original-source" content=http://www.somedomain.com/article1.html More information at:http://www.google.com/support/news_pub/bin/answer.py?answer=191283

This meta tag directly tells Google that the content you have on your site is original- this way if someone plagiarizes your content or duplicates it in anyway, Google will know the original source and you should get all the credit from Google.

Another good tool to checkout is at www.copyscape.com This tool will scan the net looking for duplicate content so that you can identify specific pages on your website that need to be re-written so they are 100% unique.

Be choosy with the type of articles that you distribute. It should be noted that while Google has targeted many article distribution sites, you will not be penalized for having your content on these sites- the more likely possibility will be these back links will have less power and thus be less effective- so there is no need to remove any of your content from these sites.

Be careful how you monetize your content. Obviously, those that heavily advertise on their site will receive extra scrutiny from Google. If you use content to lure traffic for monetization, definitely use unique content and do not rely solely on aggregated/republished content.

Obviously, the Farmer algorithm has only been out for a couple of weeks, so SEO/SEM professionals are still researching its broad effects. As always, we'll keep you updated as well if we find important information.
About The Author
http://www.serversidedesign.com Server Side Design, Inc. is a Houston-based company specializes in search engine optimization, pay per click advertising and social media marketing.

Content Provider:-http://www.articlecity.com
Content Publisher:- www.accelerateinfotech.com

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